What makes a good story?

Even the simplest story is an intricate web of images, events, ideas, emotions and characters

Beginning, middle and end

Characters with flaws


Quest and self-discovery

Shared experience

Human verities



These are some of the ingredients of a good story, one that will be remembered and repeated. The sort of story, in other words, that we want to tell. These elements are present in everyone’s life. In collecting people’s stories, we must pay attention to these themes, look for them and bring them out.

Next: Information is more powerful when told as a story